Where a growing circle of business leaders comes to share, learn, and inspire organizations to put people first

Whirling Chief

What Does a Thriving Organisation Look Like?

We call organisations where people thrive Why-Based Organisations because, in order to do so, they have to be working on things that really matter to them. This is work that is connected to their Why – their ‘cause, purpose, or belief’ – as defined by Simon Sinek.

 

©©

© Simon Sinek Inc

As a recap on the critical four attributes that Why-Based Organisations have over ‘normal’ organisations, please watch our recently posted video.

What a Why-Based Organisation looks and feels like

The below diagram explains how a Why-Based Organisation stands out over an ordinary organisation. The way to unleash performance in a Why-Based Organisation is by connecting everyone passionately, viscerally, and emotionally to the Why, and leading from that place. This will require leaders at all levels of the organisation to take on new ways of leading – themselves and others – and developing and practicing the necessary new skills. It will also necessitate the review and change of key processes, as well as ways of working (the critical ‘Hows’).

 

There are four foundational pillars of a Why-Based Organisation:

  1. Start With Why

Why-Based Organisations are clear and grounded in Purpose (Why), and this is a source of inspiration for clients, employees, and all stakeholders. All the greatest organisations and companies that endure over the long-term have a Why that goes beyond short-term production or economic goals.

  1. Engage Everyone

High engagement companies are more productive, profitable, safe; and they are the best places to work. Rather than relying on coercion to gain control over people, Why-Based Organisations create a healthy “family-like” environment where trust, integrity, and empowerment are both preached and practiced.

  1. Lead from the Heart

The one thing that makes a leader is having a follower. Followers admire leaders who care for them, not only as employees, but as people. As Bob Chapman, CEO of Barry-Wehmiller, says in his recent book, “Everybody Matters,” ‘Business can change the world if it takes responsibility for the lives entrusted to it.’

  1. Constantly Develop the Organisation

With purpose as a North Star, Why-Based Organisations constantly grow, develop, shift, and adapt to changing conditions in the marketplace. By focusing on people as the solution, the best companies unleash strengths and thus are able to overcome the most challenging circumstances.

Now if our aim is to create such an organisation, what are the implications on how we organise ourselves? An even better question is how do we determine what needs to change?

Well, this is interesting. Once we have our Why, and this is communicated clearly and effectively so that everyone has connected with it in a powerful and personal way, then it acts as a North Star for everything that occurs in and around that business. It provides a guide for decision making, as well as what policies and procedures should be in place. It is easy to look at all the organisation’s ‘Hows’ (e.g. strategy, values, plans, intellectual property, ways of working etc.) and ‘What’ it does (i.e. the products and services it offers to the outside world) and ask a couple of very profound questions:

  • ‘Do they all support us to fulfill on our Why?’
  • But even more challenging – ‘Do they all not just support us, but are they the best ways to fulfill on our Why?’
  • And the killer question – ‘Well if not, why are we doing them?’

We call this type of enquiry a Why Integrity Audit, to check that everything that is being done inside the organisation is in integrity with the purpose, cause, or belief of the organisation. From our experience, we find that some things need to be stopped, others reshaped, some accelerated, and some new things started – and with the guidance from the Why, these decisions become blatantly clear..

Take a moment to watch The Goosebumps Test

But here’s the real win when you do this for your team, department, or organisation: You get to manage less and lead more. So it’s more fun! You don’t need to check up on people so much, as they are more clear about what’s really important and in which direction we’re heading. What’s more, we find that decision making can be passed lower in the organisation – lower and closer to the action.

When we look at how we employ people at the moment, there is a lot of management and a lot of rules and policies. These do not seem to be sourced from enabling people to be the best they can be (i.e. leading them), but to ensure we all comply and follow rules (i.e. to manage us). Imagine what it would be like if we all knew the cause we were working towards; if we only invited people to join us who believed what we do and we designed our rules and policies to unleash them to do their lives’ work. What would that make possible?

Date

  • 13 February 2017
Simon Marshall

By Simon Marshall

"I am an optimist that sees possibility everywhere: I believe that every person is capable of leading meaningful, fulfilling and extraordinary lives. When we tap into this huge potential in people, magic happens. And when we extend this across organisations, we can create healthy, resilient cultures and unprecedented performance –...

More

Add a Comment

I simply want to tell you that I’m newbie to blogs and honestly loved this web blog. More than likely I’m going to bookmark your blog post . You definitely have very good writings. Bless you for revealing your web-site.

the best air purifiers are usually the ones using hepa filters but they are very very expensive;;

http://repairmanuals.net

John Deere Repair Manuals says:

Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently fast.

Thank you, I have just been looking for info approximately this subject for a while and yours is the greatest I have discovered so far. But, what concerning the bottom line? Are you positive in regards to the supply?

Awesome post. I’m a normal visitor of your site and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a long time.

Hiya, I am really glad I have found this information. Nowadays bloggers publish only about gossip and internet stuff and this is actually irritating. A good blog with interesting content, that is what I need. Thank you for making this website, and I will be visiting again. Do you do newsletters by email?

Hey there. I discovered your web site by means of Google while looking for a related topic, your site came up. It appears good. I’ve bookmarked it in my google bookmarks to visit then.

Hiya, I am really glad I’ve found this information. Today bloggers publish just about gossip and internet stuff and this is really annoying. A good web site with exciting content, that’s what I need. Thanks for making this site, and I’ll be visiting again. Do you do newsletters by email?

Hiya, I am really glad I’ve found this information. Nowadays bloggers publish only about gossip and internet stuff and this is actually irritating. A good blog with interesting content, that’s what I need. Thank you for making this web-site, and I will be visiting again. Do you do newsletters by email?

Awesome write-up. I’m a regular visitor of your site and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a really long time.

Awesome write-up. I’m a normal visitor of your site and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a really long time.

judi poker says:

Hello there, I found your site by means of Google even as searching for a similar matter, your website got here up, it seems good. I’ve bookmarked it in my google bookmarks.

foreclosure says:

Lovely website! I am loving it!! Will come back again. I am taking your feeds also

application says:

Undeniably believe that which you said. Your favorite reason appeared to be on the net the simplest thing to be aware of. I say to you, I certainly get irked while people think about worries that they plainly don’t know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

Excellent blog here! Also your web site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

Technology says:

Hiya, I’m really glad I have found this info. Today bloggers publish just about gossip and web stuff and this is really irritating. A good blog with exciting content, that’s what I need. Thank you for making this site, and I will be visiting again. Do you do newsletters by email?

Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossip and net stuff and this is really frustrating. A good website with interesting content, that is what I need. Thanks for making this web site, and I’ll be visiting again. Do you do newsletters by email?

Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish just about gossip and internet stuff and this is actually annoying. A good website with interesting content, this is what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters by email?

Awesome write-up. I am a regular visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a frequent visitor for a really long time.

Hiya, I’m really glad I’ve found this info. Today bloggers publish just about gossip and web stuff and this is actually irritating. A good website with exciting content, that’s what I need. Thanks for making this site, and I’ll be visiting again. Do you do newsletters by email?

Awesome post. I am a normal visitor of your site and appreciate you taking the time to maintain the excellent site. I will be a frequent visitor for a really long time.

Add a Comment

Your name

Your email address

Your comment

You might also like reading: