The Goosebumps1 Test
By Simon Marshall (This post is part 1 of a four-part series which describe the foundational pillars of Why-Based Organisations) You know those organisations that just seem to be on a special mission? The people there seem to exude possibility and commitment for what they’re doing. They are companies that inspire trust – among their employees, customers, and spectators alike. In my experience, these organisations are like that because they know their Why2. In Simon Sinek’s 2009 TED Talk, “How Great Leaders Inspire Action” (one of the most watched TED Talks of all time), he explains the people and organisations that…